Elvis
Agustín
Mar
Emi
Santi
Juan Manuel
Agustín Azuela de la Cueva
Founder & Design Director A Graphic Design graduate from Universidad Iberoamericana, his distinguished professional career began in 1972. He founded Comunicreativa in 1982 and Sic Comunicación in 1992, establishing himself as the lead external designer for Mexico’s most prominent institutions, including the SEP, the Office of the President, Conacyt, UNAM, UAM, and the General Archive of the Nation.
Educational Innovation: Since 1990, he has designed dozens of free national textbooks for the SEP (History, Geography, Mathematics, Sciences, and Spanish). He coordinated the landmark 14-book Elementary Mathematics collection for the SEP and the Universal Geography Atlas for UNAM—an edition that remains in nationwide use today.
Awards & Distinctions: Honored with the prestigious Juan Pablos Award for Editorial Quality for his design work on Macrópolis magazine. He also directed the design of Conacyt's Ciencia y Desarrollo magazine for nearly a decade.
Technological Evolution: A pioneer in multimedia and transmedia publishing. His work has evolved from early historical facsimiles and interactive media to the creation of the BookOp© platform, incorporating virtual reality, video, and mobile applications engineered for the digital renewal of education.
Contact: agazuela@gmail.com
ELVIA LETICIA GÓMEZ RODRÍGUEZ
Co-Founder & Editorial Production Director A Graphic Design graduate from Universidad Autónoma Metropolitana Xochimilco. In 1992, she partnered with Agustín Azuela to establish Chanti Editores, focusing her practice on specialized editorial design for public education, art, science communication, and children's literature.
Operations & Coordination: She commands project workflows, strict delivery timelines, graphic design, illustration, and high-resolution technical outputs for prepress.
Publishing Background: Since 1994, she has coordinated and designed dozens of official textbooks for the SEP across primary and secondary school tiers.
International Portfolio: Since 2001, she has directed the design of international children's media, managing projects for leading global brands such as Disney, Nickelodeon, and Encyclopaedia Britannica.
Contact: elvizg@gmail.com
MARIANA AGUILA
International Creative Director
A bilingual Graphic Design graduate with honors from Universidad Iberoamericana, specializing in Branding. Her extensive visual background features advanced studies at the EFTI School of Photography (Madrid, Spain), the National Museum of San Carlos (Museum Studies), and Edumac (Digital Illustration). Her early conceptual talent earned her a place as a national finalist in the Senate of the Republic's Visual Design Competition.
Global Vision & Brand Management: She brings a robust corporate and institutional track record, having served as Graphic Design Manager at Hand Creative Design and lead designer for the Cozumel Foundation.
Editorial & Transmedia Background: Her history with Chanti Editores began within core editorial production and graphic layout, expanding her portfolio into large-scale architectural and audiovisual spaces—such as the wayfinding and signage system for the Neuchâtel corporate complex in Polanco, and title design for the short film Vale la pena.
International Leadership: As International Creative Director, she spearheads the firm’s aesthetic and identity strategy for the global marketplace. Her approach fuses honest design, precision typography, and specialized photography with the interactive digital narratives of the BookOp© platform.
Contact: mariana.aguila@hotmail.com
Arlette de Alba
Editorial Consultant & Children’s Literature Specialist An industry professional with over 30 years dedicated exclusively to the creation, translation, and editing of children’s books in Spanish.
Professional Milestones: She has edited over 700 titles and coordinated the translation and editorial workflow of more than 400 books over the past two decades.
End-to-End Expertise: Her comprehensive background spans original concept development, management of multidisciplinary teams (writers, illustrators, photographers), and rigorous on-site quality control at printing and binding facilities.
JUAN MANUEL HERRERA
Expert in Historical Archives, Ancient Libraries, and Documentary Heritage
A historian trained at the Universidad Autónoma Metropolitana (UAM) Iztapalapa—where he studied under scholars such as Luis Villoro, Carlos Marichal, Hira de Gortari, Juan Carlos Garavaglia, and James Valender—Juan Manuel Herrera is a key figure in the preservation of Mexico's documentary heritage.
He began his career at the General Archive of the Nation (Archivo General de la Nación - AGN) under the direction of Dr. Alejandra Moreno Toscano, where he held high-level responsibilities, including Director of the Central Historical Archive, Director of Publications, and Director of the National Archival System. Notable among his editorial contributions and historical registries are the General Guide to the General Archive of the Nation (published on the AGN's Bicentennial) and the General Guide to the Historical Archive of Mexico City.
In the field of collection rescue and organization, he served as the founding director of the Supreme Court of Justice of the Nation's Archives Program during the tenure of Justice Ulises Schmill Ordóñez, and organized the Historical Archive of Oaxaca City at the invitation of master artist Francisco Toledo. For 17 years, he directed the iconic Miguel Lerdo de Tejada Library under the Ministry of Finance (SHCP) and served as deputy director of ADABI de México (Apoyo al Desarrollo de Archivos y Bibliotecas de México).
His international work includes lecturing in Mexico and abroad, serving on the Description Committee of the International Council on Archives (UNESCO), and acting as an advisor to the national archives of Colombia and Chile.
Alongside his archival work, he has coordinated numerous art and historical document exhibitions and has been an active promoter of early music in Mexico, with a special focus on the harpsichord repertoire. He currently serves as President of the Carmen Toscano Foundation, stewards a prominent personal art collection, and works as a specialist advisor on history and memory projects.
He began his career at the General Archive of the Nation (Archivo General de la Nación - AGN) under the direction of Dr. Alejandra Moreno Toscano, where he held high-level responsibilities, including Director of the Central Historical Archive, Director of Publications, and Director of the National Archival System. Notable among his editorial contributions and historical registries are the General Guide to the General Archive of the Nation (published on the AGN's Bicentennial) and the General Guide to the Historical Archive of Mexico City.
In the field of collection rescue and organization, he served as the founding director of the Supreme Court of Justice of the Nation's Archives Program during the tenure of Justice Ulises Schmill Ordóñez, and organized the Historical Archive of Oaxaca City at the invitation of master artist Francisco Toledo. For 17 years, he directed the iconic Miguel Lerdo de Tejada Library under the Ministry of Finance (SHCP) and served as deputy director of ADABI de México (Apoyo al Desarrollo de Archivos y Bibliotecas de México).
His international work includes lecturing in Mexico and abroad, serving on the Description Committee of the International Council on Archives (UNESCO), and acting as an advisor to the national archives of Colombia and Chile.
Alongside his archival work, he has coordinated numerous art and historical document exhibitions and has been an active promoter of early music in Mexico, with a special focus on the harpsichord repertoire. He currently serves as President of the Carmen Toscano Foundation, stewards a prominent personal art collection, and works as a specialist advisor on history and memory projects.
